Lenovo Moto X Force, the cell phone with a shatterproof presentation, was propelled in India beginning at a premium cost of Rs 49,999. The dispatch likewise affirmed that going ahead in 2016, the Moto brand will turn into a sub-brand of Lenovo, “While Moto will be the leader brand with premium elements and experience, our Vibe image will be the challenger equipped towards mass business sector,” said Lenovo Mobile Business Group (MBG) Director Sudhin Mathur.
Mathur said Moto and Vibe will be situated distinctively in the business sector, with Vibe focussing on specs at moderate costs, while Moto will be the more optimistic brand. Mathur basically affirmed that the “Motorola” brand name will viably be dropped from marking practices in 2016.
He said Lenovo wishes to scale up assembling in its Chennai plant in India. A late Canalys report asserts that Lenovo+Moto had procured the third spot in the Indian market for Q3 2015, beating homegrown players like Intex, Lava and so forth. Lenovo says it dispatched 8 million cell phones in India for all of 2015. Inquired as to whether the organization was agonized over a conceivable cannibalisation between the Vibe and Moto telephones, the organization said they don’t anticipate that this will be an issue.
Read More :Mobile Technology News 2016
No comments:
Post a Comment